http://teblog.typepad.com/david_tebbutt/2005/03/how_to_handle_t.htmlDescription retrieved from the page: It seems to me that we have pretty much completed an introductory 'course' in handling the press. Here are all the links so you can navigate to the posts fairly easily. 1 Know your readers - the most important people...
2 - Teblog: Know your readers
http://teblog.typepad.com/david_tebbutt/2005/02/know_your_reade.htmlDescription retrieved from the page: Since the last posting I've been wrestling with what to write. Should I do a 'how to communicate 101', should I plug my training services (no!), should I comment on blogging versus journalism (I don't think so - a) too...
3 - Teblog: Hooking your emotions
http://teblog.typepad.com/david_tebbutt/2005/02/hooking_your_em.htmlDescription retrieved from the page: In the last post I mentioned 'unhealthy games'. You know, the easiest way to know if someone is playing games with you is if you sense an emotional reaction within yourself. This should trigger your defences. Imagine you're talking to...
4 - Teblog: Gimme the proof
http://teblog.typepad.com/david_tebbutt/2005/02/gimme_the_proof.htmlDescription retrieved from the page: Oh what the heck. It's Sunday evening, and I may as well post another piece. I said I'd talk about content. Think of it in layers. You have to hook your listener/reader/whoever. With a news journalist, it's a bit like...
5 - Teblog: Controlling the interview - 1
http://teblog.typepad.com/david_tebbutt/2005/02/controlling_the.htmlDescription retrieved from the page: Seems like it's time to start on 'control'. Just squeezing in a bit of typing before I take my wife out for a meal, so I may spread this subject around a little. Let's see what happens. By far the...
6 - Teblog: Controlling the interview - 2
http://teblog.typepad.com/david_tebbutt/2005/02/controlling_the_1.htmlDescription retrieved from the page: Of course, if you keep repeating the last example of blocking and transitioning, the interviewer is going to get mightily fed-up. Or think they're talking to a robot. You need some other ideas of how to move the interview away...
7 - Teblog: Tricks to make you blurt
http://teblog.typepad.com/david_tebbutt/2005/03/tricks_to_make_.htmlDescription retrieved from the page: People who think you are too slick or off topic will try to jellify your brains so that you start saying what you really think instead of what you planned to say. If you remember the emotions comments from earlier,...
8 - Teblog: Message writing
http://teblog.typepad.com/david_tebbutt/2005/03/message_writing.htmlDescription retrieved from the page: David Murray is an experienced journalist and something of an authority on speechwriting. He recently posted his puzzlement about a new phrase he's been hearing: "Message drivers". It was new to me too, but as I commented on his post,...
9 - Teblog: A sense of perspective
http://teblog.typepad.com/david_tebbutt/2005/03/a_sense_of_pers.htmlDescription retrieved from the page: My recent postings on control and tricks may have given the impression that it's a horrible world out there and everyone's out to get you. Well, that's not the situation at all. In fact, I prefaced the recent Tricks posting...
10 - Teblog: Being off-duty
http://teblog.typepad.com/david_tebbutt/2005/03/being_offduty.htmlDescription retrieved from the page: I was in a restaurant at lunchtime and I overheard some people on a nearby table discussing their business plans. Papers which revealed the company's identity were lying on a chair. Had I been interested, I could have easily made...
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