Sets: 15
Total views: 16704 About me: Teaching Public Relations at Darmstadt University... (show)Teaching Public Relations at Darmstadt University of Applied Sciences - Hochschule Darmstadt (hide) Link: http://thomaspleil.wordpress.com/
http://www.siliconvalleywatcher.com/mt/archives/2006/02/die_press_relea.phpTim Foremski (Silocon Valley Watcher) started the discussion in early 2006Description retrieved from the page: Silicon Valley Watcher - reporting on the business... (show)Silicon Valley Watcher - reporting on the business of innovation at the intersection of technology and media (hide)
2 - PR Squared: The "Social Media Press Release" Debuts - Download the Template Today!
http://www.pr-squared.com/2006/05/the_social_media_press_release.htmlTodd Defren's Template Description retrieved from the page: PR-Squared, written by Todd Defren ? a principal of... (show)PR-Squared, written by Todd Defren ? a principal of PR Agency SHIFT Communications, is a popular blog focusing on the intersections of Social Media, Marketing and Public Relations. (hide)
3 - PR 2.0: Social Media Releases - Everything You Ever Wanted to (or Should) Know
http://www.briansolis.com/2007/05/social-media-releases-everything-you.htmlSome basic information on the topic
4 - virtual bites » Blog Archiv » Pimp My Press Release
http://www.virtualbites.com/index.php/2008/pimp-my-press-releaseMarkus Pirchner: It would be better to talk about a "Pimped Press Release" rather than a Social Media Release
5 - Social Media Release
http://www.socialmediarelease.org/
6 - Ford Motor Company - digital snippets
http://ford.digitalsnippets.com/Case: Ford's Social Media Newsroom
7 - MultiVu - Momentum Continues to Build Behind SUSE Linux Enterprise 10 - With Video
http://www.prnewswire.com/mnr/novell/25197/Case: Novell was one of the first companies to play with the SMR.
8 - Newsboys, Casting Crowns and Audio Adrenaline Among the More than 100 Performers at 2006 LifeLight Christian Music Festival
http://www.prweb.com/releases/christian_music/lifelight_festival/prweb417058.htmCase: Another - and a more convincing - exampleDescription retrieved from the page: PR: Rick Warren, Luis Palau and Stephen Baldwin to... (show)PR: Rick Warren, Luis Palau and Stephen Baldwin to speak at free event. Sioux Falls, SD (PRWEB) July 27, 2006 -- The 2006 LifeLight Ch (hide)
9 - PitchEngine
http://mediapitch.ning.com/PitchEngine is a solution to create SMR. Here's the communityDescription retrieved from the page: PR Meets Social Media: The first network that connects... (show)PR Meets Social Media: The first network that connects PR pros, agencies, and media who want to engage and implement social media practices. (hide)
10 - PRX Builder — Create, Combine, Distribute
http://www.prxbuilder.com/x2/A solution to create SMR - based on WordPressDescription retrieved from the page: PRX Builder is a social media press release creation... (show)PRX Builder is a social media press release creation tool. Based on the original Social Media Press Release Template from Todd Defren of SHIFT Communications, PRX Builder helps you easily create the next generation of press releases. Enhance your press release with new media elements such as links, multimedia, and social media service buttons for digg and del.icio.us. Automatically add Technorati tags and then distribute your release through PR Newswire. (hide)
11 - :: Edelman :: EDELMAN STUDIOS TAPS FILMMAKERS AND STORYTELLERS TO DISCOVER “NEXT BIG IDEA” FOR EDELMAN CLIENTS
http://www.edelman.com/news/storycrafter/default.aspx?lang=en-US&hid=222Another solution to create SMR: Edelman offers this to their customers
12 - Success with Social Medias Releases
http://www.pr-squared.com/2008/11/success_with_social_media_rele.htmlTodd Defren presents a success story (USA). At Nortel the SMR let to "“more press interviews than I’ve done in the past two years. I was on national television. I did a video for Forbes.com. The Chicago Tribune, L.A. Times (etc.) all did stories with us in addition to the dozens of bloggers and online news sources who picked up the story and linked to our video."Description retrieved from the page: PR-Squared, written by Todd Defren ? a principal of... (show)PR-Squared, written by Todd Defren ? a principal of PR Agency SHIFT Communications, is a popular blog focusing on the intersections of Social Media, Marketing and Public Relations. (hide)
13 - Social Media Newsroom: Es hapert an der Umsetzung
http://www.pr-kloster.de/2008/08/08/social-media-newsroom-es-hapert-an-der-umsetzung/In der Internet World Business (Artikel leider nur für Abonnenten online lesbar) beschäftigt man sich auf einer ganzen Seite mit dem Thema “Social Media Newsroom”. Fazit der Autorin: “Noch reagieren viele Konzerne hierzulande verhalten. Das Thema interessiert, es hapert jedoch an der Umsetzung.”Description retrieved from the page: In der neuen Internet World Business (Artikel leider... (show)In der neuen Internet World Business (Artikel leider nur für Abonnenten online lesbar) beschäftigt man sich auf einer ganzen Seite ... (hide)
14 - Social Media Newsroom: Was, warum, wozu?
http://infos.mediaquell.com/2009/11/06/online-social-media-newsroom-was-warum-wozu-893/Basic article including a good presentation (German)
15 - Social Media Newsroom
http://klauseck.typepad.com/prblogger/2009/06/social-media-newsroom.htmlKlaus Eck (PR-Blogger) is discussing several Social Media Newsrooms (German examples)
16 - Der Social Media Newsroom hält Einzug
http://blog.myonid.de/2010/01/pressemitteilungen-2-0-der-social-media-newsroom-halt-einzug-in-deutschland/Basics on the Social Media Newsroom, including a good presentation
http://www.shiftcomm.com/downloads/smr_v1.5.pdfPublished by Todd Defren in April 2008
2 - E-book on the SMR (German)
http://www.socialmediapreview.de/SocialMediaReleaseeBook.pdfTimo Lommatzsch hat seine Diplomarbeit (FH Hannover) zusammengefasst
Presentations (1)
Social Media Releases
http://www.slideshare.net/apalme2003/die-social-media-release-oder-agenda-setting-im-social-web-presentationPresentation for a joint session @Joanneum Graz & @Hochschule Darmstadt
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