Sets: 9
Total views: 1445 About me: Claudia Becker ist Diplom Online-Journalistin mit... (show)Claudia Becker ist Diplom Online-Journalistin mit Schwerpunkt PR und Öffentlichkeitsarbeit. 2009 verfasste Sie ihre Diplomarbeit mit dem Titel "Die Social Media Krise" an der Hochschule Darmstadt.
Description: Briefly, a site for Ford fans called The Ranger Station received a letter from Ford demanding that it hand over its URL and pay $5,000 – it was unclear why. The owner posted the letter on his site, sparking a storm of protest there, and spreading quickly to other fan sites and blogs.
Scott Monty, Ford’s social media man, found that he had been ‘tweeted’ – that is, sent a Twitter message – by someone alerting him to this. He started sending out his own tweets, saying he was looking into the issue. When he found out that the story was rather more complex than it appeared, he let the Twitter world know. He sent the message “Re the Ford fan site: I’m finding that there was counterfeit material being sold on it”, and followed this up by pointing his correspondents to a website that gave Ford’s line in full. This then spread around the blogs and fan sites, and the issue never made it into the mainstream.
1 - 40 of the Best Twitter Brands and the People Behind Them
http://mashable.com/2009/01/21/best-twitter-brands/Description retrieved from the page: We've handpicked 40 of the best brands experimenting with the micro-blogging platform, Twitter, and interviewed the people behind the tweets.
2 - Can Ford's New Social Media Strategy Help It Become the Leading Social Automotive Brand? | Radical Tech | Fast Company
http://www.fastcompany.com/blog/allyson-kapin/radical-tech/can-fords-new-social-media-strategy-help-company-be-leading-social-aDescription retrieved from the page: On a December Wednesday morning Scott Monty, Ford Motor Company’s social media strategist (aka Global Digital and Multi-Media Communications Manager) woke up to a potential PR nightmare and it had nothing to do with the bailout. Ford was threatening to sue The Ranger Station, a fan website run by Jim Oakes that was selling counterfeit products using Ford’s logo. Ford was demanding that The Ranger Station surrender its website URL and pay Ford $5,000 in damages.
3 - The Social Media Marketing Blog: Ford's CEO Takes to Twitter
http://leftthebox.com/archive/how-scott-monty-stopped-a-ford-pr-disaster/Description retrieved from the page: What many people don't understand about social media is that it isn't truly a marketing tool. Instead it's a way to build connections with your customers, solve
6 - Brouhaha 02 Ford entkommt knapp dem Online-Pranger | Brouhaha mit Podpimp und Luebue
http://www.brouhaha.de/2009/01/brouhaha-02-ford-entkommt-knapp-dem-online-pranger/Description retrieved from the page: Der Social-Media-Beauftragte Scott Monty rettet Ford vor einem möglichen „Social Media Desaster“, als Ford Ende 2008 eine Abmahnung an die etablierte
7 - 40 of the Best Twitter Brands and the People Behind Them
http://mashable.com/2009/01/21/best-twitter-brands/Description retrieved from the page: We've handpicked 40 of the best brands experimenting with the micro-blogging platform, Twitter, and interviewed the people behind the tweets.
8 - Can Ford's New Social Media Strategy Help It Become the Leading Social Automotive Brand? | Radical Tech | Fast Company
http://www.fastcompany.com/blog/allyson-kapin/radical-tech/can-fords-new-social-media-strategy-help-company-be-leading-social-aDescription retrieved from the page: On a December Wednesday morning Scott Monty, Ford Motor Company’s social media strategist (aka Global Digital and Multi-Media Communications Manager) woke up to a potential PR nightmare and it had nothing to do with the bailout. Ford was threatening to sue The Ranger Station, a fan website run by Jim Oakes that was selling counterfeit products using Ford’s logo. Ford was demanding that The Ranger Station surrender its website URL and pay Ford $5,000 in damages.
9 - The Social Media Marketing Blog: Ford's CEO Takes to Twitter
11 - How Scott Monty Stopped a Ford PR Disaster - Left the Box
http://leftthebox.com/archive/how-scott-monty-stopped-a-ford-pr-disaster/Description retrieved from the page: What many people don't understand about social media is that it isn't truly a marketing tool. Instead it's a way to build connections with your customers, solve
12 - PR Disaster: Ford Suing The Only People Who Actually Still Care About Ford Cars | VOLTAGEblog
14 - Ford - so sieht gute Social Media Kommunikation aus | ethority weblog
http://www.ethority.de/weblog/2008/12/17/ford-so-sieht-gute-social-media-kommunikation-aus/Description retrieved from the page: Twitter scheint ein immer heißeres Thema für den Einsatz in der externen und internen Unternehmenskommunikation zu werden. Nachdem schon vor ein paar Wochen
15 - For Immediate Release: The Hobson and Holtz Report
