Sets: 15
Total views: 16694 About me: Teaching Public Relations at Darmstadt University... (show)Teaching Public Relations at Darmstadt University of Applied Sciences - Hochschule Darmstadt (hide) Link: http://thomaspleil.wordpress.com/
http://www.scribd.com/doc/4020861/New-Communication-Theory-by-Brian-SolisDescription retrieved from the page: In the era of the social Web, communications is evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.
Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer to as marketing communications aka marcom. Marcom embodies traditional and new marketing branches that include advertising, PR, Web/interactive, event, among many other disciplines (depending on the organization).
With the soaring popularity and adoption of Social Media, companies are realizing that in addition to marketing communications, listening and engagement is quickly becoming pervasive and necessary in order to compete for precious, yet thinned and distributed attention. social media marketing communications public advertising theory communication relations socialmedia marcom Brian Solis communication theory Business-Marketing
5 - PR Blogger: Journalisten holen sich aus Blogs Inspiration
http://klauseck.typepad.com/prblogger/2008/01/journalisten.htmlDescription retrieved from the page: Angesichts der deutschen Diskussionen um Blogger & Journalisten, wirkt das Ergebnis einer US-Analyse bezeichnend. Während sich hierzulande Blogger und Journalisten über das bessere Schreiben und die Meinungshoheit zu streiten scheinen, wird in den USA ein Blick auf den medialen Einfluß...
6 - » Our Corporate Guide To The Blogosphere sixtysecondview: Sixty second interviews from pr, media and politics
http://www.sixtysecondview.com/?p=72
7 - FT.com / Digital Business - May 14 2009 - Corporate blogs: New way to engage with stakeholders
http://www.dp-on.com/component/content/article/24-social-web/30-glaubwuerdigkeit-von-corporate-blogs.htmlDescription retrieved from the page: Welche Eigenschaften machen einen Corporate Blog glaubwürdig.
10 - Studienergebnisse: Rezipienten von Corporate Blogs - Sinnmacherblog
http://blogs.forrester.com/groundswell/2006/10/calculating_the.htmlDescription retrieved from the page: Winning In A World Transformed By Social Technologies
12 - Study: How women use blogs and social networking…
http://www.thestrategyweb.com/study-how-women-use-blogs-and-social-networkingDescription retrieved from the page: A recent study Women in Social Media from BlogHer, iVillage and Compass Partners, shows that the motivation of women using blogs and social networking differs.
13 - Blogging Practices: An Analytical Framework
http://jcmc.indiana.edu/vol12/issue4/schmidt.htmlDescription retrieved from the page: Computer Mediated Communication: The Journal of Computer-Mediated Communication
14 - Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes
http://jcmc.indiana.edu/vol11/issue2/kelleher.htmlDescription retrieved from the page: Computer Mediated Communication: The Journal of Computer-Mediated Communication
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